On Brand - SaaS Brand Marketing

A comprehensive 5-week live cohort-based course to help you break into SaaS Brand Marketing or upskill you from being a generalist marketer into a SaaS Brand Marketing specialist. You’ll get the skills, the frameworks, and access to a network of SaaS Marketing experts to build, up-level your SaaS Marketing career. The program will have workshop-style interactive sessions over the weekends, 1:1 mentorship, micro-masterclasses by stellar guests from high-growth SaaS orgs, case studies, and group projects in a community-led learning environment. Whether you’re someone who has just started their career in Marketing or a young SaaS Marketer looking to accelerate your learning process to becoming a hands-on SaaS Brand Marketer, this is the perfect course for you.

By Abhash Kumar

Course start date

8th June 2022

Registration deadline

6th June 2022

Who should join

SaaS Marketers (1-3 years of experience) looking to level-up
Digital Marketers looking to specialise in SaaS Marketing
Content Writers looking to become Product Marketers
Growth Marketer looking to add Brand Marketing skills to your arsenal

Topics to be covered

Brand fundamentals and user-focused thinking
How to define positioning (strategy) and move to the tactics (messaging)
Content Marketing as a brand-building lever
Organic Social, audience-building and community
SaaS Brand Marketing - the Math
Group Capstone Project

Meet your Instructor

Abhash Kumar

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With over 11 years of experience that includes being an early employee at high-growth companies like BYJU's, YourStory, and now at Springworks, Abhash thrives in early and rapid-growth-stage startup environments. His first stint was in Sales and BD, then he went on to take up roles in Community, and startup-focused journalism, eventually finding his knack for Marketing. In his previous roles, he has headed Digital Marketing and Growth team at YourStory. Currently, he is VP-Marketing at B2B SaaS HRTech co. Springworks. A newsletter-junkie, Abhash has been spending an inordinate amount recent…

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Sairam Krishnan

Marketer in Residence at Accel
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Rohit Srivastav

Founding Member and Marketer at Kula
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Nivas Ravichandran

Manager - Startup Partnerships and Growth at Freshworks
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Daniel Levi

Content Strategist at Grow and Convert
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Srikrishnan Ganesan

Co-Founder at Rocketlane
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Corey Haines

Founder, Swipe Files
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Vartika Verma

Global Vice President Marketing at yellow.ai
What do I get?
check-mark Curated course resources
check-mark 1:1 mentorship sessions
check-mark 12 months access to session recordings
check-mark 12 months access to the community


Inclusive of all taxes | EMI available
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Why choose a Cohort based course?

Learn and grow with a tribe
Be part of an exclusive and private community filled with people who will support and grow together. Courses are designed to facilitate peer learning and interaction through breakout groups, community activities and group projects.
Engaging Live Sessions
These are not like recorded online classes that you do in isolation. The sessions are designed to increase engagement. In this course, they won’t just deliver a lecture, they’ll engage the class, facilitate breakout discussions, and leave plenty of time for Q&A.
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Ensuring feedback and accountability
You will get regular feedback throughout the course. And since this course is going to have live classes and community, this should lead to more accountability to drive your likelihood of success with the course.
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Sanchit Malik

Co-Founder & CEO at Pazcare

I have known Abhash as a strong marketing leader for more than 8 years. He has played an important role in building some of the well-known brands like Yourstory and Springworks. At a personal level, I have taken his help with marketing for my startup…

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Jayadevan P K

Communications and Content at Coinswitch Kuber

No one better than Abhash to learn SaaS marketing from. Having seen him work at close quarters, I'm sure this will be worth all your time and money! His brand of marketing is a rare blend of creativity and focus on numbers.


Kirti Punia

Content Strategy at Hubilo

Learn SaaS Brand Marketing from one of the best practitioners out there. I know Abhash personally well enough to vouch that it will be a no-BS, big value opportunity.


Tejas Kinger

Product Marketing & Customer Engagement at Plum

If you're looking to break into SaaS Brand Marketing, this is literally one of the best things you can do for yourself. Godspeed Abhash, here's to growing the SaaS tribe 🍻


Priyanka Desai

CEO & Founder, iScribblers

Abhash is one of the best (and veteran) tech marketers in India. A great learning opportunity if you're looking to build a career in SaaS marketing or heck, marketing for any industry.


Tanmaya Jain

CEO at inFeedo

You're in good hands with Abhash!

See my complete Wall of Love go to link

On Brand - SaaS Brand Marketing

Class start date

8th June 2022

Registration Deadline

6th June 2022

Fee (EMI available)


Course start date

8th June 2022

Registration deadline

6th June 2022

Frequently Asked Questions

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